“Pure Michigan” is the sixth most recognized state tourism advertising campaign in the world. Michigan.org is the top state tourism website in the nation. Now, Mt. Pleasant is benefiting from both. Several community partners have joined with the Mt. Pleasant Area Convention and Visitors Bureau to create a radio advertising campaign for the area. Actor and Michigan native Tim Allen lends his voice to the campaign, which is airing in Grand Rapids, Flint and Kalamazoo, as well as Toledo, Ohio, and Ft. Wayne and South Bend, Ind.
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